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Necessary

These cookies are always activated as they are required for basic functions of the website. They contribute to the safe and correct use of the site.

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We use the "Google Tag Manager" to integrate and manage the Google analysis and marketing services on our website.

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Analysis / Statistics

We collect anonymized data for statistical and analytical purposes. For example, we could understand in this way whether you came to us via Google search or another website.

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This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called "cookies". These are text files that are saved on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

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Marketing

We use these cookies, mainly Facebook and Google Analytics, to show you tailor-made offers while you are surfing the Internet. In order for this to work, we may share some of your search data with online advertisers, such as Google Ads or Facebook. We save some of your settings in order to be able to offer you personalized content that corresponds to your interests. For example, topics that you have already visited in our magazine.

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Our website uses the messenger from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").

We use Facebook Messenger to establish contact and communicate. As part of the establishment of contact, personal data from the use of the Facebook Messenger is processed.

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Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversion.

In this way, the behavior of the page visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

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